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    3. Inside the Company Reimagining Cocktail Experiences»
    A cocktail sitting on a marble bar counter

    Inside the Company Reimagining Cocktail Experiences

    Richard Harroch
    Arts, Entertainment, Media, Advertising & PRSales & Marketing
    Nov 14, 2025

    Rob Floyd is undoubtedly the premier mixologist in the world. But he has also built a beverage-entertainment company that encompasses global partnerships, live events, a presence on social media, TV, a book on Amazon, cruise ship events, and more. We interviewed Rob to see how his entrepreneurial journey started and how it has grown.

    How did you start your career as a mixologist?

    It all began somewhat accidentally. I got into the bar business, as so many do, when I simply needed a job and found myself behind a bar. But very quickly it became clear that what I was doing wasn’t just serving drinks, it was creating experiences. I absolutely love making people happy, and the interaction every night feels like anything can happe