9 Misconceptions About Becoming a Marketer
Young entrepreneurs share nine misconceptions new professionals have about what it takes to be a good marketer and what they should be doing instead.
Sales
How Can I Encourage User-Generated Content for My Brand?
User-generated content transforms passive consumers into active contributors, and cultivates a sense of community around your brand.
The 3 Best Ways to Collect Contact Information From Prospects
Tools that allow you to more proactively collect contact information from prospects make it easier to funnel qualified leads through the sales journey.
How to Educate Your Customers on Why They Need Your Product
A growing number of companies are learning that educating customers on why they need a product or service can be surprisingly effective.
Using Bluesky for Business: Should You Join This Growing Social Media Platform?
For small businesses, Bluesky offers an opportunity to engage with an audience seeking authentic connections without the algorithmic barriers.
Is Sales a Numbers Game? Why I Don't Believe It Is
Instead of trying to sell to everyone, successful salespeople take the time to identify who will most likely buy from them.
Inflation-Proofing Your Business: Strategies to Maintain Profitability and Growth
With inflation remaining relatively high, businesses must adapt to ongoing cost pressures. Here are strategic ways to inflation-proof your business.
The Benefits of Using AI in Marketing: 4 Reasons CMOs Are All-In on AI
The benefits of AI in marketing are prompting CMOs to encourage buy-in from the rest of their teams. Here's why marketing leaders see AI as a critical asset.
