Why Social Media Is The Fuel To Boost Your Ecommerce Business

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Wiebke works as a Client Strategist and Keynote Speaker at Falcon.io. Along with her clients, she develops social media strategies, links social media goals to business goals, and defines the right KPIs to measure success. She is convinced that businesses are missing if they don’t create personal interactions and create a loyal community on social media. According to Wiebke, social media strikes the perfect balance between the creative space and hardcore data analytics. In a nutshell, it can help you prove why social media is a vital part of every business’ marketing mix.


Sponsored Social media has proven to be a great way to generate brand awareness, loyalty and customer satisfaction, and increase website traffic as a way to reach new customers. With an increasing number of users shopping online, social media has also become an important channel for e-commerce. According to Statista, 30% of users say they bought something through social media.

And that’s not all. 70% of consumers read reviews of the products they intend to buy on social media platforms like Pinterest, Facebook and Instagram.

What does it mean?

Well, that means social media – and social advertising – should be seen as an integral part of your ecommerce strategy. This not only helps increase revenue, but also helps your brand stay afloat in times of crisis like COVID-19.

To give you an example, 87% of consumers in Germany and 69% in the UK said they buy more online during the pandemic than in previous months. And this trend could also be seen around the world.

Why is social advertising relevant to your ecommerce strategy?

  • Ever-changing algorithms negatively impact organic reach. Giving Facebook carte blanche to decide how to distribute your content can be counterproductive. You can achieve high engagement and reach, but you might not necessarily be reaching the right audience. With paid advertising, you and you alone are the decision maker.
  • The social media landscape is competitive, and this can make it difficult to get the highest level of attention / visibility. For this reason, if you want to be seen, it’s worth giving your social strategy a little boost 💰. Thus, you will be present at the right time in your customer’s journey.
  • Paid advertising makes your targeting precise, because it allows the use of multiple parameters, ranging from people’s interests to location and consumption patterns.
  • You are able to optimize your ads according to your business goals, increasing income and making sure that every penny spent counts.

In short: While social media is known for its outreach ability, it is also a powerful sales engine. For this reason, it is essential for businesses – and retailers in particular – to have a strong social media presence as this can play a crucial role in their sales funnel.

If you’re interested in finding out how social media can be the future of e-commerce, join our session at #DMWF Asia on December 2nd.sd at 3:00 p.m. SGT or contact us.

Interested in hearing top global brands discuss topics like this in person?

Learn more about the Digital Marketing World Forum (#DMWF) Europe, London, North America and Singapore.


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