There is no denying that social media has changed the face of marketing forever – and one of the most significant ways it has changed the marketing landscape is the role it has played in the business sales funnel!
Start at the top of the funnel
Today, social media is a key point of contact in the consumer experience and therefore in the overall sales funnel. Whether it’s blogging, paid ads on various social media platforms, pages and branded business accounts, it has changed the way businesses not only communicate with customers, but also the way. from which they collect and collect data on their behavior.
It all starts with building a solid foundation based on the principles of social media marketing, the varied roles it plays, and the steps towards a successful sales program that positively impacts every segment of the sales funnel. .
Role of social media
Social media play four key roles in the sales funnel.
The first is develop consciousness, or initial discovery on the part of the client. Whether this can be accomplished through advertising, sponsored posts, influencer outreach, or simply creating content that encourages sharing, a social platform is often the first introduction to a brand, which occurs in the most part. wide or at the top of the funnel.
The second is client education or build loyalty and influence by sharing useful, entertaining or otherwise valuable content via social networks. Social media allows you to create resources for your customers and develop a new kind of trust and relationship with your audience by humanizing your brand, which happens towards the middle of the funnel.
The third is empower customers not only to engage with your brand, but to share their own user-generated content or otherwise interact through social platforms for customer service purposes, creating their social proof through brand affinity, and more . This happens at the end of the funnel.
The fourth – and perhaps the most valuable – role is how social media empowers business owners, brand managers, and other marketers to collect data using social media. Social media can not only be used as a kind of free discussion group or source of market research, but it can also help you get to know your existing customers better. This role is played at the very bottom or in the narrowest part of the funnel, and then the associated knowledge informs the activities at the top.
These are the roles that social media plays in the sales cycle or the conversion funnel – and the next level of involvement in social media marketing for businesses is understanding and taking the necessary steps to get there.
The path to mastering social media
In fact, the six steps to mastering the social media sales funnel aren’t that different from those involved in traditional marketing. It starts with educating the customer about your brand, keeping them interested through continuous content creation, getting conversions and collecting their contact details, making the initial sale and turning customers into loyal followers and ultimately brand advocates through exceptional performance.
Understanding the four key roles that social media plays along with the six steps to mastering social media marketing are two essentials for anyone responsible for managing a brand’s sales funnel today.
Ultimately, harnessing social media properly can be one of the most important parts of any business’ marketing plan – and deciding to fully harness the power of social media to improve the sales process can be one of them. of the most important decisions that a business owner or marketing professionals can make.
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