Ford Partners with Salesforce to Grow Software Business, Marketing & Advertising News, AND BrandEquity

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The Ford logo is pictured at the 2019 Frankfurt Motor Show (IAA) in Frankfurt, Germany. (File photo / Reuters)

Ford Motor Co on Tuesday announced plans to launch a new subscription-based software service for small businesses, in conjunction with enterprise software company Salesforce.com Inc.

The software service, called VIIZR, will be offered from next year through the automaker’s Ford Pro utility and service unit. Based on Salesforce technology, the system will scan documents for contractors, repair technicians and other tradespeople, and start at $ 39 per month per user, Ford said.

VIIZR customers do not have to drive Ford vehicles, but the target small business market overlaps with a key market for Ford trucks and commercial vans.

Ford, like rival automakers, is working to create recurring subscription revenue streams to supplement revenue from vehicle sales that may be affected by economic downturns or disruptions like recent semiconductor shortages.

Salesforce and other software as a service companies tend to charge higher market valuations than manufacturers. Salesforce has a market cap of nearly $ 253 billion, compared to Ford’s $ 76 billion.

Ford has said it will offer companies free trial use of the VIIZR system ahead of launch in the first half of 2022.

The automaker’s optimism stems from growing demand for its next new electric vehicle, the Ford F-150 …


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