Ed Hickin appointed Citroën UK commercial director

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Citroën UK has appointed Ed Hickin as the new Director of Commercial Sales, effective December 1, 2018.

Ed Hickin, Commercial Sales Manager at Citroën UK

Hickin succeeds Kristian Cholmondeley – who joins DS Automobiles UK as Head of Marketing Communications – and was previously Head of Commercial Actions at Citroën UK.

He joined the brand in 2003 and spent his first 11 years working with the Citroën dealer network in a number of field roles, including as a regional fleet manager. Citroën Business Center program in the United Kingdom.

Hickin’s new role will allow him to help drive sales of Citroën light commercial vehicles and passenger cars, mainly through the network of Citroën business centers; the brand said new and recently launched models such as the C5 Aircross SUV, C4 Cactus Hatch and Berlingo Van present significant opportunities for additional business sales in 2019.

Hickin said: “The Citroën Business Center Network will play a critical role in the successful sales of products such as the New C5 Aircross SUV, New C4 Cactus Hatch and New Berlingo Van to local fleet operators and small and medium-sized businesses. companies. With so many business-friendly products in the Citroën range, 2019 promises to be a year of great success for corporate sales and an important opportunity for the entire Citroën dealer network. I look forward to working with our partner dealers to maximize sales and profitability in this important segment of the market.

Citroën UK Sales Director Eurig Druce also spoke about the brand’s plans by welcoming Hickin to his new role: complete range renewal and average retail sales growth of 27% over the past seven months. For 2019, our objective is to capitalize on this solid base and our historic success in the B2B market with our Business Centers and Business Active Partners. Ed will play a crucial role with all partner dealers to make it a success.


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