Amazon’s latest business: making smart TVs


Amazon’s latest line of Fire Smart TVs features the first televisions the online retail giant has ever built for itself.

Never hesitating to diversify its portfolio of products and services, Amazon now adds “manufacturer of televisions” to its description. The company is setting up a a brand new assortment of Fire TV devices that includes the very first Amazon-smart televisions built -the Amazon TV fire Omni Series and Series 4 smart TVs – and the Fire TV Stick 4K Max.

The Fire TV Omni Series integrates the capabilities of Fire Smart TV and far-field voice technology directly into the TV, providing a single device for activities such as streaming, cable TV, music and games. Amazon Alexa hands-free voice commands are available whether the TV is on or off, or when using an HDMI input.

Users can ask Alexa to tune in to their favorite show and instantly receive the program they are looking for, without having to remember the name of the channel, streaming service, or input device to switch to. Customers can also use voice to control playback, closed captions and brightness, as well as manage TV or soundbar volume and switch inputs. Additionally, users can set up a routine so that when they say “Alexa, start my day,” their Fire TV and smart lights turn on, and Alexa will share the weather, read their calendar, and listen to live news. . TV.

New The Alexa Conversations for Fire TV feature allows users to ask Alexa for tailored TV show and movie recommendations, allowing them to narrow down searches by genre, actor, award-winning movies, and more. “Alexa, what should I watch? Will be launched in beta this year.

Exclusively available on Fire TV and making its debut this fall, Netflix members will be able to say “Alexa, play something on Netflix” from the Fire TV home screen and Netflix will launch a show or movie they want. might appreciate.

Additionally, Fire TV was the first to support TikTok videos on streaming media players in the UK, Germany, and France, and will soon provide access to TikTok content in the US and Canada. Users will be able to say “Alexa, play TikTok” to get started.

Prime Video members can use X-rays, an exclusive feature that allows them to ask Alexa for information about the moment, such as “Alexa, who is this actor?” to see details about the actors in that scene appear at the bottom of the screen. Viewers can also get bios, filmographies, facts, trivia, character stories, photo galleries, and bonus video content.

The Fire TV Omni series also provides Live View Picture-in-Picture, which allows them to check your smart cameras without interrupting TV viewing, and displays their Amazon Ring video doorbell view when someone is at the door. Later this year, the all-new smart home dashboard will allow users to view and control connected devices throughout the home by voice, and display a new line on Fire TV specifically dedicated to smart cameras.

Other features include Alexa Calling, which enables video calling by plugging a webcam into the Fire TV Omni series. For the first time on any smart TV, Zoom video calling will also be available later this year on the Fire TV Omni series.

What’s moremazon and Best buy announced a new line of smart TVs with built-in Fire TV from Pioneer; and an upcoming Toshiba series with far-field Alexa voice capabilities which is expected by spring 2022. The Pioneer series will be available in 43 “and 50” on Amazon and Best Buy.

The 43 “will start shipping in late September and the 50” in early November to the US and Canada. Customers who buy their Fire TV smart TVs from Amazon can pick them up at their local Best Buy store.

“We reimagined what a TV can do by building it with two of our most popular experiencesthese things at heart: the intelligent, always-available power of Alexa in the far field and Fire TV’s content approach to entertainment, ”said Daniel Rausch, vice-president, Amazon entertainment apparatus and services. “Our new Fire TV Omni Series Smart TVs, with hands-free access to Alexa, make controlling your TV faster, easier and more natural.

[Read more: Amazon introduces Fire TV]

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